Kenya
has 36 Million, internet/ data subscriptions, according the Communications
Authority sector
statistics report for Q3 1st January - 31st
March 2018. This shows growth in access to the internet and not forgetting that
90% of these subscriptions are via the mobile phone. That leaves the 10% of those
accessing the internet via a smart device. Common smart devices shared in the
home with the family could be a PC or lately a smart television that all have
access to.
Digital
migration that took place in 2015 made many Kenyans adopt more digital devices
to access terrestrial television stations. The past two years have marked the
increase in sale and adoption of smart televisions that are internet enabled.
This has come at a time that consumers are looking for more variety in terms of
what to watch and controlling what you watch, as you demand it.
One
time you can be entertaining guests and get on YouTube via your Television to
play some music background. Having access to the internet means consumers can
now stay updated real time as movies and series are up loaded online. The
Internet also enables us to stay connected by accessing global news that you
can watch conveniently on your TV.
Many
Kenyan families are watching the news via their smart TV, which says goodbye to
subscriptions to pay TV and a big hello to the World Wide Web, catering for you
and your family. The amount of content shared and created online thanks to
Google creators and filmmakers is nothing short of amazing.
To
enjoy this experience you need a television that is not only smart not just in
terms of getting the internet connectivity but also having advanced smart
technology. LG is taking leadership in taking smart TVs to the next level. LG
is collaborating with Google Assistant to give their Televisions an Artificial
Intelligence fueled edge.
Imagine
a TV that has a predictive feature where it can schedule the music and
Television shows you watch consistently based on your past behavior. Your
Television knows that Saturday morning the family would like to watch child
friendly shows and based on your recent searches the TV plays music and
cartoons that you enjoy. This platform is consumer – oriented giving new levels
of control to the consumer, enabling 2018 LG TVs to deliver an intuitive AI
experience.
I
like the idea of issuing voice commands from connected devices like my phone to
my Television. Google Assistant is a brilliant idea and allows the owner of the
LG smart TV to make easier searches moving from how we currently search by
typing what we want to watch then click the search button on the screen. Smart
brings convenience into the home, smart brings AI to life, I endorse the move
in technology and cannot wait to see the next frontier as technology evolves
and more adoption of smart Television takes place. Also seriously thinking
about purchasing that LG Think smart TV.
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