Kenindia
Assurance has reiterated its commitment to doing business in Kenya even as it
repositions itself for accelerated growth within East Africa. The insurance
company, which is celebrating its 40th anniversary in Kenya, is
looking at product diversification and regional expansion. Under its new strategic direction, Kenindia seeks to
achieve a customer satisfaction index of 95 per cent matched by customer
retention of 95 per cent in the short term.
Kenindia
Managing Director Mr. Inderjeet Singh said that their 40 years of experience and national presence has given the brand the
ability to understand the needs of the market, and bring to the table
innovative products and quality financial solutions and services that
essentially deliver unique experience to their customers.
“As we celebrate our 40th anniversary, it is our
vision to move to a strategic position regionally to address and meet the
demands of an ever changing customer base with the aim of creating a cohesive
business culture across all
business units and countries of operation,” said Mr. Singh.
Mr. Singh added that the insurer would continue investing
heavily in information
and communications technology systems to expand its regional network while
improving their service delivery.
“We are working with the latest platforms and versions of Genisys
and E-Life to ensure quality service provision and faster turnaround time to
our customers,” said Mr. Singh.
The
insurer has since grown to be one of the largest insurers in the country with a
growing network of 13 branch outlets across the country and a large network of
brokers and agents supported by digitized solutions.
Kenindia
Chairman Mr. Mahendra Mehta said that the insurer’s underlying strategy is to
continue to digitize, make customer experience seamless, personalized and
omni-channel as it moves into the future.
“We continue to reaffirm our commitment to the people
of Kenya as we look forward to celebrating the next 40th year of our
operations in the region," said Mr. Mehta.
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