The sponsorship deal
will make the payments giant the exclusive payment services provider at all
venues during the Total AFCON tournaments in 2019 and 2021 and will be the preferred payment option for tickets
bought both in-person and online. In addition, Visa will be the official
partner of the player escort program, giving over 1,100 children the
opportunity to lead their football heroes out at the Total AFCON matches.
Visa has a long and proud history of supporting
football, having been a sponsor of the FIFA World Cup since 2007. Coming off
the back of a successful 2018 FIFA World Cup campaign in Russia and with
preparations underway for the upcoming FIFA Women’s World Cup France 2019, this
association builds on Visa’s strategy to bring the best of their sponsorship
experience on the global stage to regional tournaments.
Ahmad Ahmad, President, Confédération Africaine
de Football (CAF) said: “The benefits of investing in African football are
clear to see, and with football being the number one passion of consumers
across the continent we’re delighted to welcome Visa as a sponsor of the Total
AFCON tournament. Through this partnership with CAF, Visa will be able to
connect further with its customers and leverage CAF as an innovative marketing
platform. Africa is now more connected than ever before, and Visa’s payment
network will play a vital role in reaching and rewarding fans across the
region. I’m certain that together we will take African football to the next
level.”
“Football is the most popular sport in the world
with an estimated 4 billion fans and the sport intrinsically aligns with Visa’s
values of acceptance and inclusion. The Total Africa Cup of Nations tournament
is arguably the most important football event in our region where the best of African
football comes together. We are very proud to begin our association with CAF,
Lagardère Sports and the Total AFCON tournament to support the growth of
football in our key markets,” said Andrew Torre, Regional President, Central
& Eastern Europe, Middle East and Africa (CEMEA), Visa.
“Being the exclusive payment services partner at
some of the biggest global sporting properties in the world has enabled us to
showcase the latest in payment innovation on a global stage and has had a
demonstrable impact on the fan experience and local merchant environment. We
are looking forward to a very big summer in 2019 where through our sponsorship
of two of the largest football tournaments in the world, we can connect
football’s most passionate and engaged audiences through our powerful, reliable
and secure payment network and create unique and unforgettable experiences for
global football fans, cardholders and clients alike,” said Torre.
With every global
sponsorship, Visa has focused on supporting host markets by connecting more
local merchants to Visa’s payment network so that the influx of global fans
traveling to the sporting venues can make safe and convenient payments. Visa
has also historically enabled cardholders to win the chance to attend matches,
and while there, having the chance to experience new payment experiences that
improve their onsite experience. Most recently at the 2018 FIFA World Cup, fans
and merchants were able to enjoy and experience secure contactless payment
technology that was rolled out at the 12 FIFA World Cup Russia stadiums.
Visa
aims to leverage the Total AFCON platform to continue to deliver exceptional
benefits to its local communities, clients, partners and fans as they come
together to support the best of African football.
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